Who Are the Top TikTok Jewelry Brands Right Now?
TikTok has become a powerhouse for discovering the latest jewelry trends, with brands leveraging the platform's viral nature to captivate audiences worldwide. In 2025, jewelry brands are not just showcasing their designs but are also engaging with their communities through live selling, influencer collaborations, and trend-driven content.
🔥 Top TikTok Jewelry Brands Making Waves
1. Planderful Jewelry
Planderful Jewelry has emerged as a standout brand on TikTok, captivating audiences with its elegant designs and engaging content. Their collections, including earrings, bracelets, necklaces, and rings, have garnered attention for their quality and style.
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Earrings Collection: From statement hoops to delicate studs, Planderful's earrings cater to diverse tastes. Explore the collection here: Earrings Collection
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Bracelets Collection: Their bracelets range from minimalist bangles to intricate charm designs, perfect for layering or standalone wear. Browse the collection: Bracelets Collection
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Necklaces Collection: Featuring pendant necklaces and layered designs, Planderful's necklaces add a touch of elegance to any outfit. Check out the collection: Necklaces Collection
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Rings Collection: From classic solitaires to trendy stackables, their rings are designed to make a statement. View the collection: Rings Collection
Planderful's success on TikTok can be attributed to its consistent engagement with followers, showcasing real-time styling tips, and leveraging user-generated content to build community trust.
2. MJM Gold
MJM Gold has seen remarkable growth on TikTok, with a 54.8x increase in Daily Active Gross Merchandise Value (DAGMV) through live selling sessions. Their strategy of authentic engagement and showcasing products in real-time has resonated with TikTok's audience, leading to increased sales and brand loyalty.
3. My Jewellery
The Dutch brand My Jewellery has successfully combined organic and paid content strategies on TikTok, resulting in over 5 million views and 45,000 likes on their sale content. Their approach highlights the effectiveness of blending content types to drive engagement and sales.
4. Rani & Co
UK-based brand Rani & Co has embraced live streaming on TikTok, generating over £1,000 in weekly revenue through consistent and interactive sessions. Their approach underscores the potential of live selling in building direct connections with customers.
5. L’Era Jewellery
L’Era Jewellery has leveraged TikTok Shop to drive significant sales, with orders peaking at over £1,500 and contributing more than 50% of their past revenue. Their success illustrates the power of TikTok's integrated shopping features in boosting brand visibility and sales.
💎 TikTok Jewelry Trends Dominating 2025
In 2025, several jewelry trends have gained traction on TikTok:
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Modular Designs: Jewelry pieces that can be customized or layered to create personalized looks are trending.
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Hypoallergenic Materials: With increased awareness of skin sensitivities, brands are focusing on using hypoallergenic materials in their designs.
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Bold Statement Pieces: Chunky chains, oversized rings, and dramatic earrings are making a comeback, reflecting a desire for self-expression.
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Y2K Aesthetics: Inspired by early 2000s fashion, designs featuring pearls, rhinestones, and colorful elements are popular among Gen Z users.
🛍️ Shop Planderful Jewelry
For those looking to stay ahead of the trends, Planderful Jewelry offers a wide range of stylish and affordable pieces. Whether you're searching for the perfect pair of earrings, a statement bracelet, a delicate necklace, or a unique ring, Planderful has something to suit every taste.
Explore their collections:
Visit Planderful Jewelry to discover more and elevate your accessory game.
📈 Final Thoughts
TikTok continues to be a dynamic platform for jewelry brands to showcase their creativity and connect with a global audience. Brands like Planderful Jewelry are leading the way by embracing trends, engaging with their community, and offering products that resonate with today's fashion-forward consumers.
As the platform evolves, staying attuned to emerging trends and leveraging TikTok's features will be key for brands aiming to succeed in the digital age.
